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Stereotypes and Marketing Don’t Mix: Assumptions and the facts that prove...
“You know what happens when you assume…” (if you don’t, let me know and I’ll fill you in). But as marketers, we don’t just risk looking dumb when we make assumptions. Stereotyping consumers can lead to...
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Let’s Start Sofalizing
Admittedly, I am not a big sports fan. I understand the basic premise for most sports and know my way around a Super Bowl party. All that changes, however, when you start talking about the Olympic...
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A Southerner’s Take: First Impressions
About a year and a half ago, I started attending a church here in Charlotte called Elevation. You can read the whole incredible story of the church’s formation here, but the 30-second version is a...
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A Ketchup Conundrum
I love it when legitimate consumer research leads not only to marketing approaches, but to product innovations or inventions. A recent Fast Company article highlighted one of those inventions. We all...
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The Perks of Loyalty
I have the privilege of spending a good amount of time with my awesome colleagues in our Charlotte office. When I am down there, I tend to stay at the same hotel – Hyatt House Uptown. It’s a great...
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Inspiring Young Talent to the PR Discipline: One (or More) at a Time
Three or four times a year, I speak to groups of college students or recent graduates about career opportunities in the public relations discipline. Most of the students I meet are considering a career...
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From SXSW, Does Real-Time Content Actually Work?
Each year during SXSW Interactive, marketers look to uncover the latest emerging trends in the digital space. But what often can be the most compelling insight gained is whether their existing...
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5 Educational Resources That Can Boost Your Career In Marketing
In an ever-evolving digital landscape, marketers are inundated on a daily basis with emerging technologies and innovative tools. From new analytics/insights software to the rapidly-evolving augmented...
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Native Advertising and Programmatic: Pro’s Con’s and Everything in Between
Native Advertising has been a hot topic of discussion in the paid media world these days. By definition, native advertising is known as, “A form of paid media where the ad experience follows the...
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Instagram Ads: The Future for Brand Advertising
Brands, take notice – sponsored content on the emerging platform is here to stay. The photo and video sharing application initially broke the news to their international audience in late 2013 and...
View ArticleA Ketchup Conundrum
I love it when legitimate consumer research leads not only to marketing approaches, but to product innovations or inventions. A recent Fast Company article highlighted one of those inventions. We all...
View ArticleClik here to view.
The Perks of Loyalty
I have the privilege of spending a good amount of time with my awesome colleagues in our Charlotte office. When I am down there, I tend to stay at the same hotel – Hyatt House Uptown. It’s a great...
View ArticleInspiring Young Talent to the PR Discipline: One (or More) at a Time
Three or four times a year, I speak to groups of college students or recent graduates about career opportunities in the public relations discipline. Most of the students I meet are considering a career...
View ArticleFrom SXSW, Does Real-Time Content Actually Work?
Each year during SXSW Interactive, marketers look to uncover the latest emerging trends in the digital space. But what often can be the most compelling insight gained is whether their existing...
View Article5 Educational Resources That Can Boost Your Career In Marketing
In an ever-evolving digital landscape, marketers are inundated on a daily basis with emerging technologies and innovative tools. From new analytics/insights software to the rapidly-evolving augmented...
View ArticleNative Advertising and Programmatic: Pro’s Con’s and Everything in Between
Native Advertising has been a hot topic of discussion in the paid media world these days. By definition, native advertising is known as, “A form of paid media where the ad experience follows the...
View ArticleInstagram Ads: The Future for Brand Advertising
Brands, take notice – sponsored content on the emerging platform is here to stay. The photo and video sharing application initially broke the news to their international audience in late 2013 and...
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